Robust Fitness

A new brand of fitness equipment.

Strategy

  • After the success of Robust PT, I was commissioned by the team to launch a new range of fitness equipment. The visual identity was developed to be masculine, retro and ‘robust’ ensuring it was memorable and would work on their range of products. The e-commerce website was built using Shopify to ensure maximum control when managing stock levels across multiple warehouse locations. Instagram tiles and carousels were produced to help promote the brand and drive traffic to the site.

Identity

E-Commerce Website

Social Media

Green background with the word 'robust' written in white, stylized text.
Laptop displaying an online product page for a black 16kg kettlebell from Robust with a silver handle and yellow bands.
Laptop displaying a webpage with fitness kettlebells, featuring images and descriptions of different kettlebell models on a dark green background.
Quote on a dark abstract background stating, 'Confidence comes from discipline and training' by Robert Kiyosaki in white and green text.
Laptop displaying an online store webpage with green background promoting hex dumbbells and fitness equipment, with a man and fitness product images.
Collection of fitness promotional images for Robust, including an Instagram post featuring a muscular man and motivational quote, resistance bands, dumbbells, and motivational quotes on a green background.
A woman in workout attire running or jumping against a green background with the word 'robust' repeated in the background.
Black kettlebell with a silver handle on a green background, with the word 'focus' in large white outline letters overlaying the image.
Green background with black splatters and the word 'robust' in white lowercase letters.
Man in athletic wear smiling while looking at his smartphone, against a green textured background.

I can’t recommend Sam highly enough, he is both an exceptional designer and person.

– JAMES SANDALLS, CO-FOUNDER

Two men exercising indoors with green dumbbells, standing against a metallic wall, focusing on their workout.

Robust PT

Black background with the word 'evident' in white lowercase letters and an orange dot after the word.

evident