evident

Business performance coaching for leaders who want to elevate their A‑game and be a force for good

  • Visual Identity

  • Website

  • Book

  • Stationery

  • Social Media

The clear and minimal visual identity we co-created reflects the clarity clients can gain through coaching. Christopher's love of mid-century design is referenced throughout, to build an authentic brand which remains true to his personal design aesthetic.

Video is used as a central element to bring the company's dynamic, forward-thinking approach to life – and to make the brand more human. This approach reinforces a sense of clarity, positivity, possibility and professionalism which resonate and connect with senior decision-makers and leaders.

Photography: Karolina Heller
Videography: Chris Mathison
Motion Design: Zed Studio

A middle-aged man with a beard and short brown hair, wearing a gray suit and black shirt, sitting on a wooden chair in a warmly lit room with a shadow of a window and a standing lamp in the background.
Books titled "Vision day" with a sunset or sunrise scene on the cover, showing the sun shining over a mountain range, with a bright starburst effect.
A presentation slide explaining the Beaustite Fit font, highlighting its use as the primary typeface of a brand, with additional textual details about typography style, contrast, and professionalism.
Background with a quote attributed to Albert Einstein about problem solving, and a simple design of interconnected circles at the bottom.
Two men are walking and talking in a park with autumn leaves and trees in the background.
Two black business cards with white and orange text, featuring the word 'evident' and contact information for Christopher Mills.
Three smartphones displaying different business coaching app screens on a beige background. The first screen shows a male presenter in a suit with the text 'evident' and business coaching description. The second screen features a woman in a meeting with the title 'Executive coaching.' The third screen shows a man speaking in a conference room with the title 'Team coaching' and descriptive text at the bottom.

Sam's understanding of my market and goals meant his creative direction was spot-on. His flexible and calm approach made the collaboration seamless, as he co-created the brand with me while gently guiding me toward even better outcomes with his expert insight.

– CHRISTOPHER MILLS, FOUNDER

Logo of Elements Green with a gradient background of blue to green, featuring stylized letters 'eg' and the words 'elements green' in lowercase.
Digital graphic with the word 'interchange' in bold white text, underlined in green, with the words 'Connected, Transport, Infrastructure' below, on a dark blue background with green circuit-like lines in the top left and bottom right corners.