Bankside Open Spaces Trust
Preservation of parks and green spaces in London's SE1. Modernisation of the brand to engage corporate and community audiences.
Events
Signage
Identity
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Working with the charity’s senior team and marketing department, I was commissioned to re-energise the brand, positioning it for both corporate audiences and the local community. The original logo was developed to make it more modern, but the flower motif retained to maximise continuity.
A full suite of illustrative 'doodles' were created to engage a younger audience, whilst various typographic solutions allowed the brand to be flexible enough to speak to its corporate market. A sub-brand was developed for The Great Get Together, held locally in Borough, in celebration of the life of Jo Cox.
Maps