The Thamesmead Codex

A 24-metre long hand-painted artwork that celebrates the words of Thamesmead residents

Wayfinding

Identity

  • Working for Illuminate Productions and comissioned by Tate, my role was to translate a painting by artist Bob and Roberta Smith into a visual identity that could be rolled out across the touch points. Tate typographic guidelines were employed and the identity was used to brand the space where the exhibition was held, with wayfinding and signage. 

    Video and photography by Tommo.

Print

Signage

Colorful text reading 'The Thamesmead London' on a green background with stylized fonts and outline patterns.
Green flyer advertising 'The Thamesmead Code' artwork by Bob and Roberta Smith, with colorful text and a note about free entry, promoting an art celebration from June 25 to September 5, 2021.
Green brochure with colorful abstract artwork on the top, and sections detailing art events, workshops, and schedules in yellow and white text.
A man wearing a straw hat and a red and white checkered jacket with a white shirt underneath. Behind him is a large, colorful banner with text about an event.
A colorful outdoor exhibition signboard for the ThameSmead art event featuring vibrant, graffiti-style lettering and details about the exhibition and artists Bob and Roberta Smith.
Smartphone displaying an invitation to the Thamesmead Codex closing party with a picture of a man in a hat and colorful art in the background.

Working in partnership with many stakeholders can sometimes be tricky as each company has its own style and marketing guidelines, Sam did this with ease and all partners were happy.

– CAROLINE JONES, CREATIVE DIRECTOR

Logo for Elements Green with a gradient background of blue and green, featuring a stylized lowercase 'e' and 'g' in white.
Digital graphic featuring the word 'interchange' in bold white letters, with a green underline, and the words 'Connected | Transport | Infrastructure' beneath it on a dark blue background, including green circuit-like lines in the top left and bottom right corners.