The Dining Room at Hurlingham

One of Britain’s most exclusive private members clubs.

Art Direction

Identity

  • Working for Zed Creative, we were commissioned to create a new identity for their formal restaurant. The Dining Room is a Georgian masterpiece and we were inspired by the many floral and geometric motifs found throughout. Working closely with the Club, we designed a new logo, food and wine menus and commissioned new leather menu holders with a simple blind embossed insignia.

Print

Logo for The Dining Room at Hurlingham featuring a geometric flower design in maroon and elegant serif text
A wine list menu with three panels, featuring house wines, sparkling wine, champagne, and rosé, with descriptions and prices for each wine.
Close-up of a red textured leather surface with an embossed geometric flower pattern in the center.
Blurred image of a restaurant interior with the text "The Dining Room at Hurlingham" on the glass door or window.

He’s the most conscientious and honest person I’ve ever worked with and will go the extra mile on any job: no matter how big or small.

– MATTHEW JENNS, MANAGING DIRECTOR

Silhouette of a person with outstretched arms against a swirling red background with the text 'Illuminate Productions' in dotted white font.

Illuminate Productions

A set of five tarot cards with artistic illustrations, including The Sun, The Blue Rose, Psyche, The Tower, and The Guardian, arranged against a pink background.

Alice Instone