Joy Bomb

Helping artist Amy Broch spread JOY worldwide

  • Brand Identity

  • Website

  • Installations

  • Print

Amy had a strong vision of how the visual identity should look. Working with supplied references and her photographic installations as inspiration, we devised a fun, joyous treatment that also hinted at a slightly darker side. I was comissioned to create artwork for two large-scale installations at London Bridge Station to engage the public and lift spirits after the Covid-19 lockdowns. In addition to this, I designed and built the Joy Bomb website and co-art directed the concept for her ‘Joy Mart’ shopping mall installation.

Bright yellow background with pink text that reads "Joy Bomb LONDON."
Three pink lollipops with white drips and yellow text reading "Joy Bomb" on a yellow background.
Pink plush bear-shaped pillow with cartoon eyes and nose on a bright yellow background.
A man wearing a beige jacket, green shirt, jeans, and glasses is standing in front of a colorful advertisement with stuffed animal characters and balloons inside a shopping mall. He is looking at his phone.
Bright yellow background with white drip design and pink text that reads 'Fun for fun's sake'.
People at a balloon and gift shop, looking at heart-shaped signs with the messages, 'Today is going to be a great day' and 'You are fabulous,' surrounded by colorful balloons and gift items.
Pink heart with yellow text saying, 'I believe in you' on a yellow background.
Two people wearing large bear and animal masks with colorful balloons and a bright yellow sign that says 'Yes you can!'. They are celebrating with a backdrop of vibrant cartoon-like decorations.
Flyer with pink background, promoting an art project titled 'Joy Bomb' to London Bridge, with a photo of a woman and large inflatable animal balloons, and the words 'I believe in you' in yellow.
Bright yellow background with pink text reading "Joy Bomb London."
Two people in costume with large animal masks standing in front of Tower Bridge in London. One person is holding a heart-shaped sign that reads 'Today is going to be a great day!' The person on the left has a teddy bear mask and is carrying a shopping basket with strawberries and other items. The person on the right has a panda mask.
Colorful toy store with shelves filled with brightly packaged cereal and snack boxes, large plush puppet characters with animal heads shopping and browsing, and vibrant walls decorated with cartoon graphics and signage that reads 'Joy Mart'.

He’s always perfectly in tune with our vision, listens, and asks all the right questions. We’ve always been super pleased with the end product and are excited to see what else we can engage Sam on in the future.

– JOY BOMB

A person in silhouette reaching out towards a red swirling background with the text 'Illuminate Productions' in dotted white font.
A set of five tarot cards on a pink background, including The Sun, The Blue Moon, The Psyche, The Tower, and The Guard, each with detailed illustrations and text.